Equilibrio Natural

Context

Equilibrio Natural makes and sells adaptogens, liquid double extracts of functional mushrooms, plants and roots, from Rosario. It sells directly and wholesale, and ships across Argentina.

What had to be understood

The line is nineteen products in the same 50 ml format. The catalogue distinguishes them both by type and by the needs under which the site presents them, so it had to be navigable both ways. Prices are not published: every order is quoted by message. Ordering had to work without online payment.

Decisions

Three ways into the catalogue: filters by type (functional mushrooms, plants and roots, formulas); a finder that starts from a need (sleep, stress, focus and nine more) and shows the products associated with that need in the catalogue; and a page for every product.

A cart without a checkout. It keeps the selection in the browser and turns it into a WhatsApp message that lists each product and its quantity, so the order arrives ready to quote.

Wholesale has its own way in: a section of the home, a message that already says it is a wholesale enquiry, and a reason of its own in the contact form.

Design and structure

One long home holds the catalogue, the finder, the story, how the extracts are taken, shipping, contact and questions. Around it sit nineteen product pages, an about page, questions, contact, and pages for terms, privacy and security. The site places its health notice next to the dosage guidance: there it states that the products are not medicines and do not replace professional advice. Product names and headings are set in a serif, reading text in a sans-serif, and labels in a monospaced face, on a cream and olive palette.

Build

Static pages, with plain JavaScript only where the home needs it: the catalogue, the finder, the cart, the contact form and the cookie choice. The contact form has a hidden field against spam. Cookie consent offers “essentials only” or “accept”, and the choice is kept in the browser. Each product page carries structured data for the product and for its place in the catalogue. A content security policy limits what the pages can load, and robots.txt, a sitemap and a plain-text summary of the line complete the foundations.

Result

A catalogue and ordering site in Spanish at equilibrio-natural.com.ar: nineteen products, each with its own page; three ways to find them; a cart that sends the order by WhatsApp; a wholesale route; and legal pages for terms, privacy and security.

Evidence

• The catalogue and the finder
• A product page