El nuevo creador técnico

Context

El nuevo creador técnico is a digital book about understanding technology, artificial intelligence and digital products without becoming a programmer. Its site is where every language edition lives: what the book is, a free sample, questions, and the way to buy it once the edition is on sale.

What had to be understood

The language decides everything a reader sees: the page, the sample, the questions and the purchase. Ten editions also have to stay alike. An edition that falls behind the others in structure is a fault that nobody notices. And an edition that is not on sale yet should not look as if it were.

Decisions

Ten editions, one structure. Every language has the same three pages (the book, about, questions) and its own free sample as a PDF, with no sign-up.

The Spanish original sits at the root of the domain, and the other editions sit under their language code.

Every page declares all of its translations, and every edition links to the other nine from the top of the page.

Purchase belongs to each edition. An edition shows a buy button only when it is on sale. Until then, it offers a waitlist.

Build

Static HTML and CSS, with no framework and no build step. Structured data describes the book, its format and its nine translations. A sitemap lists every edition and every sample, and robots.txt, humans.txt and a plain-text summary of the editions complete it.

Result

A site in ten languages at elnuevocreadortecnico.com: ten editions with the same structure, a free sample in each language, and purchase or waitlist, edition by edition.

Evidence

• The Spanish edition
• The English edition